Bridging the culture and business gap
between East and West

Ancient history of Asia cause its complex culture, but the size of the market continuously attracting foreign companies come to seek for further growth. 

While foreign companies reaching into Asia market, we found out that there is a gap between Western and Asian culture, which results in foreign companies facing unexpected failure, hardly expand their businesses and find clients. The strategies they used to implement in Western market just don’t work that well.

To bridge this gap, we launch this new service in 2022 with Primaluz 10 years marketing and consulting experience. We aim to help foreigner SaaS, Startups, Blockchain enter Asia market and bring the most forward technology into Asia.

Life in Primaluz

Life of our team in Yilan, Taiwan

Life of our team in Taipei, Taiwan

Life of our team in Beijing, China

Life of our team in HongKong

Life of our team in Singapore

Life of our team in Tainan, Taiwan

Life of our team in Sichuan, China

Life of our team in Philippines

Passion for Technology

We believe technology helps us live a better life.

Nowadays, we use various tech services in our daily routines, which highly improve the efficiency in project management, payment, and operation. We love the way how it makes lives so much easier.

However, not many people know using these tech services can optimize their lives, furthermore, they don’t even know these services exist. We love tech, and we want these great services to be known to more people.

Passion is the key to success, and we are on the right track!

Life in Primaluz

Life of our team in Taipei, Taiwan

Life of our team in Sichuan, China

Life of our team in HongKong

Life of our team in Tainan, Taiwan

Life of our team in Beijing, China

Life of our team in Singapore

Life of our team in Philippines

Values we believe

Flexibility

We work 80% remotely and 20% on-site. Having a surfer founder, maintain a proper work life balance is important value in our team. Self-discipline and high efficiency is the key to freedom and flexibility.

Decentralization

We love liberty and transparency that technology brings. Decentralization focus on devolution of managerial powers.

It also implies a more harmonious performance among many participants, beneficiaries and leaders. It allows new forms of production and value creation.

Impact Entrepreneurship

Impact entrepreneurs blend business with a meaningful mission and purpose.

We build harmonious bridges between Eastern and Western culture through business in order tofoster love and understanding.

We believe business as a force for good, we are happy to support any new and small business with good purpose to explore Asia market. 

Sustainability

While other businesses are at risk of fast market changes or industry disruption, we work on long-lasting problems in a more gradual, sustainable way. 

We prefer to have a healthy and long-lasting business partnership with each client.

“ Our mission is to connect
Eastern and Western cultures
and bring in new business opportunities. ”

Managing Team

Shirley Lin / Founder & Marketing Director

Shirley started her entrepreneur journey 10 years ago and expand the business worldwide since 2018. She love to travel around the world, helping companies and person to BUILD MISSION-DRIVEN BRAND through innovative business models, powerful storytelling, creative communications and immersive experiences.

With years branding experience and training of NLP techniques(Neuro-Linguistic Programming), she has deep understanding of human behavior and psychology. That helps all of her works focusing on consulting and mentoring for founder/managing team to achieve the goals. And lead the marketing team create contents by the thinking processes of customers to stimulate their decision.

As a bridge between Western and Eastern, her mission is connect Western and Eastern business world and culture.

Speak: Chinese, English, Spanish, Cantonese, and 3 Chinese dialects

#surfer #impact entrepreneur #author #columnist #culture # culture exchange #foodie #traveler #chinese calligraphy

Managing Team

Shirley Lin / Founder of Primaluz

Shirley started her entrepreneur journey 10 years ago and expand the business worldwide since 2018. She love to travel around the world, helping companies and person to BUILD MISSION-DRIVEN BRAND through innovative business models, powerful storytelling, creative communications and immersive experiences.

With years branding experience and training of NLP techniques(Neuro-Linguistic Programming), she has deep understanding of human behavior and psychology. That helps all of her works focusing on consulting and mentoring for founder/managing team to achieve the goals. And lead the marketing team create contents by the thinking processes of customers to stimulate their decision.

As a bridge between Western and Eastern, her mission is connect Western and Eastern business world and culture.

Speak: Chinese, English, Spanish, Cantonese, and 3 Chinese dialects

#surfer #impact entrepreneur #author #columnist #culture # culture exchange #foodie #traveler #chinese calligraphy

Katherine Huang / Co-Founder & Account Manager

Katherine has a combination of marketing and sales background, which results in having a great sense of big picture thinking in market expansion. Experienced in business development for APAC market at fintech SaaS startup, marketer in digital marketing agency in Hong Kong.

During the years working in international, fast-paced and innovative environment, she utilizes various tech tools to improve efficiency in daily workflow. Especially being as a technology enthusiast, she loves using and trying out new services whenever she finds one.

With the knowledge of SaaS and startups, and the deep understanding in APAC market, it’s her mission to bridge the gap to help businesses expand into APAC market successfully!

Speak: Chinese and English

#tech-savvy #techenthusiast #SaaS #startups #APAC #culturaldiversity #beachlover #traveler #fitnesslover