Founded in 2013, Primaluz initially focused on providing online marketing, branding, and strategy consulting services. During these years, we’ve witnessed entrepreneurs’ ability to deliver innovative solutions and make the world a better place. However, we’ve also seen traditional businesses prioritizing profits over social good . Similarly, cultural conflict is inevitable, even as we enjoy the brilliance and enthusiasm of cross-cultural business collaboration.

This has led us to consider how to create a new partnership model to support startups and organizations in making a lasting impact while achieving financial returns, without solely focusing on endless profit growth.

In 2023, the pandemic and AI accelerated the world’s transformation. We felt the call of the new economic era, urging us to change. Beginning in Taiwan, we gathered partners willing to swim upstream to build an ecosystem that values sustainable development, social impact, cross-cultural collaboration, and an inclusive and ethical economy. Through building communities, study tours, co-marketing, and crowdfunding, we help impact startups become catalysts for positive change and influence life with life.